The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge.

Pop-ups aren’t as pervasive as they were in the ’90s but banner ads still seem to work. According to Nielsen, about four-in-10 people trust online banner ads.

In this article, I’ll be looking at what ethical PPC is, what it entails, and why professionals should conform to the concept.

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive.Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports.

These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others.